How
do your Business Cards Add
up? ...
Many of us out there think of a business
card simply as a way to exchange contact information…little more than a fancy note card for someone to remember your contact info by and having little weight
to bare in the networking process. So we invite you to ask yourself… “how do my
cards add up?”
In a world
saturated with options, our business cards are sometimes the very first
impression of our business to potential consumers and are almost always the
most lasting. We will give you the insider scoop on what makes a business
card great, share some common misconceptions about quality, and tell you how
you can turn your business card into a powerful networking tool sure to make a
positive (and lasting) Impact!
What
makes a great card great?
A lot goes into a great business card, and
a professionally designed and printed one vs. something you order from a
popular online website will put you in a class above your peers, but that
doesn’t mean it has to be difficult, or as expensive as you may think. That
being said, the old adage “You get what you pay for” can ring true when it
comes to how you choose to represent your business. It’s good to keep in mind that a business
card is a marketing tool just like an ad in a magazine or a direct mail marketing
postcard and should be looked at as such when it comes to deciding on a
budget.
Design is key.
There are a couple of main components to a great business
card. One of them being design. Design can make or break your card’s appeal and
if you’re are looking to make a distinguished impression, this should not be left
to a common template. The right design can create a lasting impression and
determine whether or not your card gets noticed. The difference is truly in the
details.
Think
of your business card as a continuous ad. They are the longest standing
marketing tool you will have and it is important that they make the right
impression to consumers. A common misconception about having a business card
professionally designed are the costs associated with it, leaving many business
owners choosing predesigned card layouts online…the same layouts being used by
countless other businesses. You are one of a kind and your business card should
be too!
The reality is, a standard card design and
layout can be accomplished exactly as you envision it for less than the cost of
the average lunch meeting and that initial investment can greatly affect the
impact your cards have on consumers.
Next up…paper.
The second aspect of a noteworthy business
card is the paper type. It greatly impacts both the look and the feel of your
card, two major aspects of it being memorable. Although they may seem like a
quick and convenient option, when ordering cards from an online printer you are
given the same handful of standard card stock options as everyone else. The benefit of having you cards designed and
printed through a professional printer is that you can be professionally guided
through your options and can choose a unique paper type that best suits you,
not the bottom line of the company you are ordering from.
What's the next step?...
If you are looking to set yourself apart
from the crowd and take your business cards to the next level, you should strongly
consider having them designed and printed at CR Print. You may be surprised to
find how fast, easy and affordable designing your cards can be while having the
added benefit of a friendly and knowledgeable professional working with you
personally to achieve the best possible outcome. Put your card at the top of the stack! Call us or stop by today for a free quote!
CR Print
31115 Via Colinas
Westlake Village, Ca 91362
818. 879.6050
www.crprint.com
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