As society becomes increasingly mobile outdoor advertising continues to be an effective part of a healthy marketing
plan. Statistics show us that the average person spends more time away from their home than they do in it, with an average of 18 hours a week spent in a vehicle. Due to our commuter lifestyle, outdoor advertising remains a very powerful and
inexpensive medium for reaching and targeting a mass audience.
Banners can be used to effectively:
- GENERATE SALES
- BUILD BRAND IDENTITY
- LAUNCH NEW PRODUCTS
- BUILD GENERAL AWARENESS AND INTEREST
All too
often these simple marketing tools are overlooked as companies move more and more towards digital
advertising and social media outlets, however, studies show banners can actually
surpass other marketing channels when utilized and designed correctly. Banners can be effective as a stand-alone marketing alternative
or in conjunction with print ads, internet, and other forms of marketing. While the concept of a banner is simple, there
are several things to take into consideration when creating a banner…
1. Right Location – Define your target
market, identify your target demographics, and focus on regions with the
greatest saturation of those demographics.
2. Right Message – Highly visible and
concise content is critical. It must be both attention drawing and easy to read.
3. Capture Interest –Combine a unique message
in a unique location with a unique landing page at a simple URL to draw
curiosity.
Let us
take the guess work out of your next banner and enlist the help of the
professionals at CR Print. We can guide you in choosing the banner type and
design best suited for your marketing goals. Call us or stop by for a free
quote today!
CRPrint
31115 Via Colinas Suite 301
Westlake Village, CA 91362
818-879-6050
0 comments:
Post a Comment