Every Door Direct Mail

The USPS launched its Every Door Direct Mail program, EDDM, with the idea of making direct mail easier and more accessible to small businesses. It is a good idea. Acquiring mailing lists and postal permits and meeting all of the requirements of the USPS for bulk mail can be more of a burden than many small businesses can handle. With EDDM you can do a mailing without applying individual names and addresses to each mailing piece. You can target a city or pinpoint a specific neighborhood.

EDDM is especially beneficial to small retail stores that rely on traffic within their own neighborhood for a good part of their business. Pizza places, dry cleaners, convenience stores, small restaurants, deli's, auto mechanics, maintenance services, beauty salons, and similar businesses can all benefit from direct mail advertising at a lower cost. Even businesses with generally larger geographic markets, like auto dealers, roofers, or heating and air conditioning providers can increase their market share in a specific neighborhood through EDDM.

Of course, there are some requirements. You have to mail at least 200 pieces, but fewer than 5000. They must be standard flats and weigh less than 3.3oz each. You can plan your mailing yourself using the tools provided online by the USPS. Or you can use a mail service provider, like CR Print, to plan, prepare and deliver your mailing piece to the post office. Either way, you save the cost of buying a mailing list, a permit, and individually addressing each piece.

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Our Story

It has become a marketing commonplace today for businesses to tell their own unique “story,” or tales of how the business got started. The eureka moment when a new idea struck, or the grandparents brought the first seedlings from the old country, and similar histories, are all ways of helping to “brand” the company in the eyes of the consumer. These intriguing and often heart warming tales tell of the founding of the company and the dedication and sacrifice that brought it to where it is today. It is great stuff, and indispensable to many marketing programs.

We don’t have that kind of story. We are not descendants of Gutenberg, Ben Franklin or even R.R. Donnelly. We didn’t invent the technology or even a new way to use it. And we aren’t going to invent a heart warming tale to instill our brand into your memory.

We started in a small storefront in 1983 and learned very quickly that people bought printing because they had something important to communicate. Our job was to help them achieve their communication goals. We knew instinctively that if they succeeded in their communications, then we would be successful as well. We worked hard and took every opportunity to improve our skills.

Hard work pays off. Today, we are much bigger then we were in 1983, and the communications technology we use has expanded immeasurably. But some things have not changed. Our clients still have important things to communicate and our job is still helping them to succeed by providing the communications vehicles that help them to achieve their goals.

That’s our story.