Tuesday, December 22, 2015

Top Proofreading Marks Everyone Should Know... What They Are and How To Use Them.

Whether you are writing and sending your document to an editor for review, or working with your printer on corrections needing to be made, it is important to have a basic understanding of editing to ensure not only that your document maintains the integrity of how you want it to look and sound, but it is done so with correct punctuation and grammar.  

Proofreaders use a standard set of marks to dictate changes. Understanding these marks can give you a helpful advantage when communicating with a printing professional. The most commonly used marks are generally for insertion, removal, punctuation and grammar, however, there are many more that address spacing, layout, font too.

Trying to communicate a desired result can sometimes be frustrating and overwhelming, especially when it comes to editing, and often times conveying the changes you want to a professional can be a bit intimidating 
as well.  To help bridge that gap we have selected the most commonly used proofreader’s marks and their uses to help you better communicate with your printer, and feel more confident in knowing how to ask for what you want.

It should be noted that proofreading marks can vary slightly in form from person to person like dialects in language, but the function remains the same across the board. Proofreaders who use these symbols on a regular basis can navigate these slight variations well and can typically intuit the needed change, so don’t be afraid to use them! 

The chart below showcases the most commonly used proofreading marks and there use. Learning these simple marks will give you the ability to both understand edits and request them with ease.  

Happy Editing! 

Tuesday, December 15, 2015

Candy Cane Macarons!

Candy Cane Macarons
For the macarons:
110 grams almonds, blanched
90 grams egg whites (aged 3-5 days in the fridge)
25 grams granulated sugar
200 grams powdered sugar
Start by putting the almonds in a food processor and pulse until finely chopped. Add in the powdered sugar and give it a few pulses to combine. Set aside.
Line 2 baking sheets with parchment paper and set aside.
In the mixing bowl of a stand mixer (or you can use an electric mixer), beat egg whites to a foam. It should resemble bubble bath at this point. With the mixer still running, slowly add the granulated sugar and continue beating just until smooth and stiff peaks have formed. Check it often so you don’t over mix. You want to stop right at the beginning of the stiff peak stage.
Add the almond mixture to egg whites and carefully incorporate with a spatula. You want the mixture to be thick enough to pipe, but thin enough that it won’t form peaks when piped. I suggest testing the batter by spooning out a small amount on a plate and checking that the batter “melts” into itself. If it doesn’t, give it a few more strokes and try it again.
Place macaron batter into a piping bag fit with a large, round tip and pipe small circles (about 1 inch to 1 ½ inches in diameter) onto your prepared baking sheets. Let macarons rest for at least 45 minutes to an hour, or until a hard shell has developed on the top. You can test this by carefully brushing your finger over a macaron. If it feels dry, you’re ready to go. If not, give it another 15 minutes. Meanwhile, preheat your oven to 300F. Bake for 9-11 minutes, one baking sheet at a time. Let cool completely before filling.
For the filling:
2 egg whites
1/2 cup sugar
12 Tbs butter, at room temperature
1/8 tsp peppermint extra
For garnish:
crushed candy canes
Whisk together egg whites, sugar and salt in the bowl of a stand mixer. Set bowl over a small pot of simmering water and whisk constantly until the sugar dissolves. You know it’s ready with the you cannot feel the sugar when you rub a small amount of mixture between your finger.
Transfer the bowl to the stand mixer and use the whisk attachment to beat the egg whites into stiff peaks, about 10 minutes. The bowl should be cool to the touch before you move on.
Switch over to the paddle attachment and set the mixer to medium speed. Add the butter one Tbs at a time, letting it incorporate before adding another piece. Turn the mixer up to medium-high speed and beat until the buttercream comes together. This will take a while, so don’t worry if it looks soupy or curdled at any point. I find that it helps (if it’s not cooperating) to briefly chill in the fridge for a few minutes and then remixing. Once the buttercream is smooth and together, add peppermint extract and mix on low speed until combined. Place buttercream into a piping bag and pipe a small circle onto one macaron shell. Top it with a similar sized shell and squeeze together carefully. Roll the macaron in candy cane pieces for garnish.
Recipe from Tartelette

Tuesday, December 8, 2015

Holiday Savings Event!!

We're in the spirit of giving!

Mention this ad to receive 20% off on all orders placed now through December 23rd!

While you’re at it…

Spread the holiday cheer!  Share this ad on your 
Facebook and Twitter page to extend this offer to your family and friends too!

This is our way of saying thank you for your continued support of our local business.  Our commitment to our community if very important to us, and we value each and every one of you.

Wishing you all health and happiness in the New Year!

Happy Holidays,

  CR Print

Tuesday, December 1, 2015

Are Vinyl Banners More Effective Than Digital Marketing?

As society becomes increasingly mobile outdoor advertising continues to be an effective part of a healthy marketing plan. Statistics show us that the average person spends more time away from their home than they do in it, with an average of 18 hours a week spent in a vehicle. Due to our commuter lifestyle, outdoor advertising remains a very powerful and inexpensive medium for reaching and targeting a mass audience.
Banners can be used to effectively:
All too often these simple marketing tools are overlooked as companies move more and more towards digital advertising and social media outlets, however, studies show banners can actually surpass other marketing channels when utilized and designed correctly. Banners can be effective as a stand-alone marketing alternative or in conjunction with print ads, internet, and other forms of marketing.  While the concept of a banner is simple, there are several things to take into consideration when creating a banner… 
1.   Right Location – Define your target market, identify your target demographics, and focus on regions with the greatest saturation of those demographics.
2.   Right Message – Highly visible and concise content is critical. It must be both attention drawing and easy to read.
3.   Capture Interest –Combine a unique message in a unique location with a unique landing page at a simple URL to draw curiosity.
Let us take the guess work out of your next banner and enlist the help of the professionals at CR Print. We can guide you in choosing the banner type and design best suited for your marketing goals. Call us or stop by for a free quote today!

31115 Via Colinas Suite 301
Westlake Village, CA 91362