The following is from a story titled "How Companies are Defining Your Worth Online" broadcast on Fresh Air from WHYY and published on the web at NPR Books.
"One of the fastest-growing online businesses is the business of spying on Internet users. Using sophisticated software that tracks people's online movements through the Web, companies collect the information and sell it to advertisers.
Every time you click a link, fill out a form or visit a website, advertisers are working to collect personal information about you, says Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania. They then target ads to you based on that information."
Click here to read the entire article: NPR
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